Microsoft has recently adopted a strategy of openly acknowledging that its games will be available on rival platforms during its Xbox showcases. This shift reflects the company's broader move towards a multiplatform approach in the video game industry. For instance, during the Xbox Developer Direct, titles like Ninja Gaiden 4, Doom: The Dark Ages, and Clair Obscur: Expedition 33 were showcased with logos for PlayStation 5, alongside Xbox Series X and S, PC, and Game Pass. This practice marks a significant change from earlier events, such as Microsoft's June 2024 showcase, where the PS5 logo was absent from the initial announcements of games like Doom: The Dark Ages, though it appeared in subsequent trailers. Similarly, games like Dragon Age: The Veilguard, the Diablo 4 expansion Vessel of Hatred, and Assassin’s Creed Shadows were presented without PS5 logos during the June event.
In contrast, Sony and Nintendo maintain a different approach. Their showcases, such as the recent State of Play, focus exclusively on their own platforms. For example, Monster Hunter Wilds was shown with only the PS5 logo and release date, omitting mentions of other platforms like PC, Steam, or Xbox. Similarly, Sega’s Shinobi: Art of Vengeance was announced for PS4 and PS5, despite its planned release on PC via Steam, Xbox Series X and S, and Nintendo Switch. This strategy underscores Sony's long-standing focus on reinforcing its consoles as the primary gaming destination.
Microsoft's gaming chief, Phil Spencer, addressed this new approach in an interview with XboxEra. When asked about showcasing PlayStation logos during Xbox events, Spencer emphasized transparency and honesty. He explained that last year's June showcase initially considered including all platforms but logistical issues with asset preparation led to an inconsistent approach. Spencer's goal is to ensure that gamers know where they can access Microsoft's titles, whether on Nintendo Switch, PlayStation, Steam, or other platforms. He stressed the importance of games being the focal point, despite the differences in capabilities across various platforms, especially between open and closed systems.
Spencer's perspective is rooted in his background in game development and a belief that increasing accessibility to games enhances their strength and reach. This approach, though different from competitors like Sony and Nintendo, aligns with Microsoft's strategy to support its native platform while expanding to other screens.
Looking ahead, expect to see more PS5 and possibly Nintendo Switch 2 logos at future Xbox showcases, such as the anticipated June 2025 event. Titles like Gears of War: E-Day, Fable, Perfect Dark, State of Decay 3, and the next Call of Duty might be featured with a PS5 logo alongside Xbox. However, don't anticipate a similar shift from Nintendo and Sony, as they continue to prioritize their exclusive platforms.