AI Voice Acting in Focus as SAG-AFTRA Threatens Another Strike For VA's Rights

The video game industry faces potential upheaval as SAG-AFTRA, the union representing voice actors, has authorized a strike against major game developers. This action highlights a crucial fight for fair labor practices and ethical AI usage.

SAG-AFTRA Authorizes Strike: A Fight for AI Protections

SAG-AFTRA's Announcement

On July 20th, SAG-AFTRA's National Board unanimously voted to authorize a strike if necessary, targeting all Interactive Media Agreement (IMA) services. This means a complete work stoppage by all SAG-AFTRA members on projects under this contract. The central issue is securing robust protections against the unchecked use of AI in voice acting.

National Executive Director Duncan Crabtree-Ireland emphasized the union's unwavering commitment, stating the membership overwhelmingly voted to authorize a strike unless employers offer a deal addressing crucial AI concerns. He stressed the importance of protecting the performers whose work is vital to the success of popular video games.

Key Issues and Industry Impact

The potential strike stems from the unregulated use of AI in voice acting and performance capture. Currently, no safeguards exist to prevent the unauthorized replication of actors' voices and likenesses. SAG-AFTRA members seek fair compensation and clear guidelines for AI usage, along with wage increases to match inflation (11% retroactive pay and 4% increases in subsequent years). They also demand improved on-set safety measures, including mandated rest periods, on-site medical personnel during hazardous work, vocal stress protections, and eliminating stunt requirements in self-taped auditions.

A strike could significantly impact video game production, although the full extent is unclear. Unlike film and television, video game development is a lengthy process. While a strike might slow down development, the impact on game release dates is uncertain.

Companies Involved and Their Responses

The strike targets ten major companies, including Activision, Blindlight, Disney Character Voices, Electronic Arts, Epic Games, Formosa Interactive, Insomniac Games, Take-Two Productions, VoiceWorks Productions, and WB Games. Epic Games has publicly supported SAG-AFTRA's position, while others remain silent.

A History of Conflict

This conflict began in September 2023 when SAG-AFTRA members overwhelmingly authorized a strike before contract negotiations. Negotiations have stalled since the previous contract expired in November 2022. The situation is further complicated by a 2016 strike and a 2024 agreement with Replica Studios, which allowed voice licensing to AI, causing internal union tension.

This strike authorization is a critical moment in the fight for fair labor practices in the gaming industry. The outcome will significantly influence the future of AI in performance capture and the treatment of video game performers. The rapid advancement of AI necessitates strong protections for individuals, ensuring AI enhances creativity, not replaces it. A swift resolution that addresses SAG-AFTRA's concerns is crucial.