Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to its launch, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "like it or lump it" attitude prioritizing edgy content and shocking moments over broad appeal.
Wada notes that pre-Persona 3, market considerations were almost taboo within the company culture. However, Persona 3 shifted Atlus' approach. The "Only One" philosophy gave way to a "Unique & Universal" strategy. The focus shifted to creating original content accessible to a wider audience. Essentially, Atlus began prioritizing market viability, ensuring user-friendliness and engagement.
Wada uses a striking analogy: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and appealing, humorous characters designed for broad appeal, while the "poison" is Atlus' continued commitment to intense and surprising moments. Wada confirms this "Unique & Universal" approach will underpin future Persona titles.
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