EA's Recent Earnings Call Reveals No Plans for Apex Legends 2, Focusing Instead on Revitalizing the Original
EA's recent financial report sheds light on their strategy for the popular battle royale, Apex Legends. While the game remains a significant player in the hero shooter genre, declining player engagement and missed revenue targets have prompted a shift in focus.
Instead of developing an Apex Legends 2, EA is prioritizing player retention and substantial in-game improvements. CEO Andrew Wilson emphasized the importance of Apex Legends' current market position and the potential for renewed growth through significant, systemic changes. He highlighted that past attempts at "Version 2" games in similar live service models have rarely matched the success of their predecessors.
Wilson acknowledged that Season 22 fell short of expectations, particularly regarding monetization changes. He stressed the need for "meaningful systematic innovation" to alter core gameplay, emphasizing the importance of retaining the existing player base and their investments in the game. Future updates will focus on delivering innovative content season-by-season, ensuring player progress is preserved.
EA plans to introduce these changes gradually, evolving gameplay mechanics without forcing players to abandon their existing progress. The company aims to enhance the core experience and introduce new gameplay modes, all while maintaining the established player base. These changes are already underway, with future seasons promising larger-scale updates and modifications to core gameplay.
In short, EA's strategy is to revitalize the current Apex Legends experience, rather than creating a sequel. The focus is on substantial, iterative improvements that will attract and retain players, building upon the game's existing success.
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