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Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

By StellaJan 21,2025

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary suspension of the Itch.io indie game marketplace, allegedly triggered by their brand protection software. Let's delve into Funko's response.

Funko's Clarification: No Platform-Wide Takedown Requested

Funko's official X (formerly Twitter) account addressed the situation, emphasizing their respect for the indie gaming community. They confirmed that their brand protection partner, BrandShield, flagged an Itch.io page mimicking the Funko Fusion development website, leading to a takedown request. Crucially, Funko stated they did not request the entire platform's shutdown and expressed relief at Itch.io's swift restoration.

Funko is now in direct communication with Itch.io to resolve the matter and appreciates the community's understanding while the situation unfolds.

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

However, Itch.io's owner, Leaf, provided further context on Hacker News, revealing the takedown wasn't a simple request but a "fraud and phishing report" sent to both the hosting provider and registrar. The registrar's automated system reacted by taking down the entire domain, despite Leaf's immediate action to resolve the issue. Furthermore, Leaf's account mentions contact from Funko's team to his mother, a detail omitted from Funko's public statement.

For a comprehensive account of the Itch.io shutdown, refer to Game8's previous report.

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