Home > News > Freemium Games Surge: 82% of Gamers Engage in In-App Purchases

Freemium Games Surge: 82% of Gamers Engage in In-App Purchases

By CamilaJan 03,2025

Freemium Games Prove Successful As 82% of Gamers Made In-Game PurchasesA new joint report from Comscore and Anzu reveals fascinating insights into US gamers' habits, preferences, and spending trends. The study, titled "Comscore's 2024 State of Gaming Report," examines gameplay across various platforms and genres.

US Gamers Embrace In-App Purchases

Freemium Gaming's Rise to Prominence

Freemium Games Prove Successful As 82% of Gamers Made In-Game PurchasesThe report highlights the remarkable success of the freemium model, with a staggering 82% of US gamers making in-app purchases in these games last year. Freemium games, offering free access with optional paid features, have become incredibly popular.

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