A new joint report from Comscore and Anzu reveals fascinating insights into US gamers' habits, preferences, and spending trends. The study, titled "Comscore's 2024 State of Gaming Report," examines gameplay across various platforms and genres.
US Gamers Embrace In-App Purchases
Freemium Gaming's Rise to Prominence
The report highlights the remarkable success of the freemium model, with a staggering 82% of US gamers making in-app purchases in these games last year. Freemium games, offering free access with optional paid features, have become incredibly popular.