Coperni FW25: Fashion Meets Gaming

Coperni's Fall/Winter 2025 show was anything but typical. Held in Paris's adidas arena—a venue usually reserved for esports—the event masterfully blended fashion and gaming culture, creating a captivating experience that felt both retro and futuristic. Instead of the traditional front row of celebrities and influencers, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This bold move transformed the runway into a vibrant ‘90s LAN party, complete with design details that paid homage to gaming's golden age. The fusion wasn't merely superficial; it permeated the entire collection, showcasing a fresh perspective on the intersection of technology and style.

The FW25 collection featured subtle and overt nods to gaming culture. Dresses crafted from puffy technical fabrics, reminiscent of sleeping bags from all-night gaming sessions, were standout pieces. Small storage bags attached to tights and sequined dresses echoed the practical utility holsters of Lara Croft from Tomb Raider. The brand's new Tamagotchi bags also made their runway debut, a playful tribute to handheld gaming nostalgia.

Gaming-inspired films also significantly influenced the collection. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth, bridging the gap between digital worlds and real-world fashion.

Coperni has consistently pushed boundaries at the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity in the fashion world.

Image: instagram.com

Beyond the clothing, the show was a masterclass in viral marketing. Hours after the show, videos of the gamer-filled runway flooded social media, further solidifying Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first groundbreaking fashion week appearance. Last season, the brand concluded Paris Fashion Week with a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, establishing Coperni as more than just a label—it's a cultural phenomenon.

Image: instagram.com

With its FW25 collection, Coperni again captivated both online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and compelling storytelling into an experience that resonates far beyond the fashion industry itself. The social media buzz surrounding the gamer-infused runway proves one thing: Coperni has once again solidified its position as a leader in modern fashion.