A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
The "reach score" is a proprietary metric calculating the daily number of individuals engaging with a brand's content (apps, games, music, videos, and manga). GEM Partners gathered data monthly from 100,000 Japanese residents aged 15 to 69.
Pokémon's dominance stems largely from its App Games category performance, scoring 50,546 points – a substantial 80% of its overall score. The continued success of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this achievement. The franchise also garnered 11,619 and 2,728 points in the Home Video and Video categories, respectively. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further broadened Pokémon's reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These impressive figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. Nintendo, Game Freak, and Creatures jointly manage the franchise through The Pokémon Company, established in 1998 to oversee all brand operations.
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