Royal Kingdom Enlists LeBron James, Kevin Hart for Star-Studded Ad Campaign

By now, if you've spent any time at all on YouTube, you've likely encountered advertisements for Dream Games' Royal Match. King Robert's endless escapades and near-death experiences have significantly boosted this match-three game's popularity. Now, its sequel, Royal Kingdom, is embarking on a new strategy with a dazzling, star-studded celebrity advertising campaign.

While celebrity endorsements are far from novel, Dream Games is taking a unique approach with their latest advertisements. Whether it's LeBron James cleverly using his reading time to sneak in a game of Royal Kingdom, or Kevin Hart enlisting an entire acting school to cover his roles, freeing up more time to play, the campaign targets a broad audience. These ads cleverly showcase the game's appeal to various demographics, ensuring it resonates with more than just the typical match-three enthusiasts.

Royal Kingdom follows in the footsteps of Royal Match, which was a resounding success for Dream Games. The goal is clear: to draw in players beyond the traditional match-three fanbase. With celebrities like LeBron James and Jimmy Fallon starring in their own commercials, Dream Games is pulling out all the stops to replicate the success of its predecessor.

While Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they have been making significant strides in the mobile gaming industry over recent years. Unlike other celebrity crossovers, such as Supercell's Clashamania with WWE, which focused on a specific niche, Dream Games is casting a wider net with their celebrity endorsements.

From a business perspective, both Royal Kingdom and Royal Match are proving to be major successes in Türkiye. Beyond commercial achievements, the game's WiFi-free gameplay and other features have struck a chord with players worldwide.

If Royal Kingdom doesn't quite challenge you enough, don't despair. We've compiled a curated list of the top 25 best puzzle games available on iOS and Android. No matter your level of experience, there's something in there to test your skills and keep you engaged.