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Marvel Denies AI in 'Fantastic Four' Posters

By DavidFeb 24,2025

Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.

Four-fingered man in Fantastic Four poster

Four fingers for this Fantastic Four superfan? Image credit: Marvel Studios.

Fans also pointed out duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, further fueling AI speculation. Marvel, through a Disney spokesperson, refuted these claims, stating AI was not used.

The four-fingered anomaly has prompted various theories: the finger might be hidden, it could be a simple Photoshop error, or a result of poor image editing. Other questionable aspects, like repeated faces, might be due to common post-production techniques involving background actors, rather than AI generation.

"Fantastic Four: First Steps" - Trailer 1 Stills

Still 1 Still 2 ...18 more images... Still 19 Still 20

Marvel's lack of a direct explanation regarding the four-fingered figure leaves room for ongoing debate. The controversy will likely increase scrutiny of future film promotional materials. Further details on "Fantastic Four: First Steps," including features on Galactus and Doctor Doom, are forthcoming.

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