Genshin Minini Pop-Up Store Coming to NYC

The adorable Genshin minini series is coming to New York City! This January, fans can experience the first-ever Western pop-up shop showcasing these chibi versions of beloved Genshin Impact characters.

Inazuma Minini Mania:

From January 22nd to February 2nd, 2025, the Line Friends Square in the New York Times Square Store will host a delightful array of Genshin minini merchandise. This marks the series' debut in the West, following successful events in Japan and South Korea. Collect your favorites: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

The Inazuma minini lineup includes:

• Plush Doll ($25.95) – In-store exclusive
• Plush Keyring ($15.95) – In-store exclusive
• Figurine Keyring ($19.95)
• Figurine ($21.95)
• Collier Metal Keyring ($21.95)
• Collier Portable Handheld Fan ($32.95)
• Collier Metal Sticon Set ($21.95)
• Collier Silicone Set ($15.95)
• Phone Grip ($11.95)
• Mouse Pad ($6.95)
• Raiden Shogun Water Globe ($99.95)
• Inazuma Gift Set ($59.95)
• Inazuma 5-Tier Umbrella ($24.95)

While online availability is a future possibility, plush dolls and keyrings will remain in-store exclusives.

Genshin Impact x LINE FRIENDS Collaboration:

Beyond the mininis, the pop-up shop features a wider range of Genshin Impact x Line Friends merchandise, including items featuring Alhaitham, Tighnari, Neuvilette, Xiangling, Xiao, Klee, Lynette, Albedo, Ganyu, and more!

This collection includes:

• SD Phone Grip ($11.95)
• SD Acrylic Keyring ($8.95)
• Metal Mirror Keyring ($13.95)
• SD Epoxy Sticker ($2.95)
• Acrylic Magnet Set ($24.95)
• Spiral Notebook ($5.95)
• T-Shirts (M/L/XL) ($42.95)
• 17oz Tumbler ($15.95)
• Laptop Sleeve (13in/$42.95, 16in/$44.95)
• Raiden Shogun Umbrella ($29.95)

Special Purchase Incentives:

Spend $10+ and receive a Genshin Impact shopping bag; $40+ gets you a Genshin minini Paimon fan; and spending over $80 unlocks a random Inazuma Lenticular Photo Card (excluding Paimon).

Photo Zone and Cosplay Event:

Don't forget the photo zone! Snap a picture, post it on Instagram with relevant hashtags and tag @linefriends_us for a chance to win a limited-stock coupon code for in-game rewards (1050 Primogems, 20,000 Mora, 5 Hero’s Wits, and 5 Refining Magic Minerals). A cosplay photography event is also planned, with details to be announced.