King is taking a significant step with the upcoming launch of Candy Crush Solitaire, its first simultaneous release across multiple platforms. This marks a major push into alternative app stores, thanks to a partnership with publisher Flexion. The game will debut not only on Google Play and the iOS App Store, but also on the Samsung Galaxy Store, Huawei AppGallery, and other alternative marketplaces.
King's strategy appears to be two-pronged: leveraging the popularity of the Candy Crush brand combined with the classic solitaire game, while simultaneously expanding its reach beyond the traditional app store duopoly. The simultaneous launch across five alternative app stores highlights King's belief in the potential of these platforms to reach a wider audience. This strategic move suggests a growing trend among major game developers to seriously consider alternative app stores as viable distribution channels.
King's immense success with its match-three puzzle games generates substantial revenue, making its relatively late adoption of alternative app stores somewhat surprising. However, the simultaneous launch of Candy Crush Solitaire demonstrates a clear shift in strategy. By releasing the game across multiple platforms concurrently, King signals its confidence in the potential of these alternative stores to significantly contribute to its user base and overall success. This move could well influence other major gaming companies to explore alternative app store opportunities more aggressively.
For those interested in learning more about one of these alternative app stores, the Huawei AppGallery 2024 awards offer a glimpse into the platform's top-performing apps of the previous year.
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