World of Warcraft to Raise Prices in Australia and New Zealand
Effective February 7th, Blizzard Entertainment will increase the cost of all World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment, attributed to global and regional market fluctuations, affects everything from monthly subscriptions to in-game purchases.
Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months. This isn't the first time WoW has adjusted pricing; however, the US subscription price has remained at $14.99 since 2004, a stark contrast to the upcoming changes in Australia and New Zealand.
The new pricing structure will see the monthly subscription increase from AUD $19.95 to AUD $23.95 and from NZD $23.99 to NZD $26.99. Annual subscriptions will also rise, reaching AUD $249.00 and NZD $280.68 respectively. The WoW Token will cost AUD $32.00 and NZD $36.00. Other in-game services, such as character changes and boosts, will also see price increases (see table below).
New World of Warcraft Pricing (AUD & NZD - Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
While the price increases, when converted to USD, roughly align with current US rates, the fluctuating exchange rates have sparked debate among players. Some criticize the move, while others see it as a necessary alignment with US pricing. Blizzard emphasizes that this decision wasn't taken lightly and acknowledges player feedback. The long-term impact of these price changes remains to be seen.
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